BUSAD 113 - Digital Marketing

Upper Division

Prerequisites
BUSAD 124 or KINES 132

The Internet is a dynamic marketplace if there ever was one. This course gives students the capability to plan, implement and measure the impact of digital marketing with efficiency through real world applications and equip them with the fundamentals of digital marketing skills such as Search Engine Optimization (SEO), Pay Per Click (PPC) and Search Engine Marketing (SEM). By the end of the course, students will be able to walk into any organization and help them have an online presence and/or improve their use of the Internet.

Term Offered
Every Semester

Course credits: 1