KINES 132 - Sports Marketing

Upper Division

Prerequisites
KINES 010 , KINES 015, and KINES 020 (or for non-majors, by permission of instructor).

This course explores basic marketing concepts as they are applied to sports organizations, both amateur and professional. It addresses unique challenges, limitations, and new trends in sports marketing, as well as the marketing of sports products and the use of sports to market non-sports products. Topics include the sports marketing mix, market segmentation, sports consumer behavior, branding, and sponsorship.

Term Offered
Spring

Course credits: 1