BUSAD 124 - Marketing

Upper Division

Prerequisites
ACCTG 001, ECON 003, ECON 004, DATA 040

The study of the major areas of marketing decision-making that confront organizations. Topics include the utilization of marketing information systems, and marketing research processes to analyze and select viable target market segments, as well as the formulation and implementation of integrated product, pricing, distribution and promotion strategies.

Term Offered
Every Semester

Additional Notes
This course is not available to first-years.

Course credits: 1