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Sep 07, 2024
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BUSAD 124 - Marketing Upper Division
Prerequisites ACCTG 001 , ECON 003 , ECON 004 , DATA 040
The study of the major areas of marketing decision-making that confront organizations. Topics include the utilization of marketing information systems, and marketing research processes to analyze and select viable target market segments, as well as the formulation and implementation of integrated product, pricing, distribution and promotion strategies.
Term Offered Every Semester
Additional Notes This course is not available to first-years.
Course credits: 1
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