Marketing and Communications

Marketing expertise is indispensable for navigating the increasingly connected and complex world of the digital age. Students of the major will be prepared to meet this challenge by acquiring competencies in all aspects of the marketing discipline, including being able to thoroughly conduct analyses of market segments, understand and appreciate the needs of all societal stakeholder groups and meet the expectations of all targeted groups with sound strategic marketing plans. Students in the program will also come to understand the substance of how marketing practice must be inextricably linked with other essential functional areas of an organization in order to achieve its mission. Integrated into the curriculum are opportunities for students to acquire hands-on experience by applying marketing tools to serve a variety of organizations in the external community.

Faculty

Eric Kolhede, PhD, Professor, Chair

Michal Strahilevitz, PhD, Professor

Saroja Subrahmanyan, PhD, Professor

Nabanita Talukdar, PhD, Assistant Professor

Internships

Students who want to combine study with practical experience in marketing should contact the Marketing Department Chair and the Career Center for information on a variety of opportunities available in both the private and public sectors. Academic course credit for internships may be available through enrollment in the Marketing Internship (MKT 495 ) course.

Honors

Majors and minors who maintain a GPA of 3.0 overall and 3.0 (3.25 for minors) in their marketing courses will be considered for induction into and a lifetime membership in the Saint Mary’s chapter of American Marketing Association, the internationally recognized marketing honors society.

Programs

Bachelor of Science

Marketing, BS

Minor

Marketing Minor

Courses

Marketing - Lower Division

MKT 227 - Business Communication