Marketing, BS

Learning Outcomes

It is expected that students pursuing the Marketing Major will accomplish the learning outcomes presented below. 

• APPLY core quantitative and/or qualitative analytical methods to improve and support effective business decision-making.

• PRODUCE business writing that meets professional standards.

• DELIVER a professional oral presentation.

• ANALYZE an ethical issue and defend the decision based on this analysis.

• ANALYZE whether firms are managed as socially and environmentally responsible businesses.

• APPLY fundamental marketing concepts to create effective marketing plans.