BUSAD 126 - Applied Marketing Research

Upper Division

Prerequisites
BUSAD 124.

A detailed overview of marketing research, strategic marketing planning and the development of fully integrated marketing programs. Topics include: market analysis, marketing mix strategies, product positioning, market segmentation, and related social and ethical issues.

Core Curriculum Designation(s)
CE - Community Engagement

Term Offered
Every Semester

Additional Notes
This course is not available to first-years or sophomores.

Course credits: 1