BUSAD 124 - Marketing

Upper Division

Prerequisites
Lower division common business core courses, except ACCTG 002, and the core curriculum math requirement.

The study of the major areas of marketing decision-making that confront organizations. Topics include the utilization of marketing information systems as well as the formulation and implementation of integrated product, pricing, distribution and promotion strategies.

Term Offered
Every Semester

Additional Notes
This course is not available to first-years.

Course credits: 1