BUSAD 113 - Business in the Digital Age

Upper Division

Prerequisites
Lower-division common business core courses, the core curriculum math requirement, and BUSAD 124 .

An examination of the impact on business of digital technologies and the use of digital technologies in corporate communication and on-line marketing. Specific topics may include the impact of globalization, collaboration tools (e.g., web-conferencing and other real-time and asynchronous options for joint work), virtual corporate environments, professional networking and social media, mobile applications, online advertising, and e-commerce, as well as performance metrics. Because the rate of change in digital technology and its use in business is high, a part of the course will be reserved for mapping emerging technologies. Students will learn the application of many of these tools through hands-on experience.

Term Offered
Every Semester

Course credits: 1