KINES 320 - Sport Marketing

Upper Division

Prerequisites
KINES 100 and KINES 220, Minimum grade C-. (or for non-majors, by permission of instructor).

This course explores basic marketing concepts as they are applied to sports organizations, both amateur and professional. It addresses unique challenges, limitations, and new trends in sports marketing, as well as the marketing of sports products and the use of sports to market non-sports products. Topics include the sports marketing mix, market segmentation, sports consumer behavior, branding, and sponsorship.

Repeatable
No

Additional Notes
Previous course number: KINES 132

Course credits: 3