KINES 220 - Introduction to Sport Management

Lower Division

Prerequisites
KINES 100; Minimum grade C-.; Or for non-majors, permission of the instructor.

A survey of key topics associated with sport and recreation management during which students will analyze the concepts and methods of administering sport and recreation service organizations. Course components include: A survey of sport management systems in the US, including legislative authorization and controls; strategic management; sport-sales and revenue; sport communication; sport marketing and branding; consumer behavior; and human resource management. This course also includes an integrative, sport management-related field experience.

Repeatable
No

Additional Notes
Previous course number: KINES 020

Course credits: 3