MKT 329 - Global Marketing

Upper Division

Prerequisites
MKT 301

An exploration of the international marketing environment and its impact on marketing practice. Topics include the benefits, risks, and complexities of marketing abroad with particular emphasis on cultural aspects and their implications for market entry, global competitive strategies, and formulating suitable product, promotion, pricing and distribution strategies for international markets.

Repeatable
No

Additional Notes
Previous course number: BUSAD 129

Course credits: 4