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Sep 13, 2024
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MKT 329 - Global Marketing Upper Division
Prerequisites MKT 301
An exploration of the international marketing environment and its impact on marketing practice. Topics include the benefits, risks, and complexities of marketing abroad with particular emphasis on cultural aspects and their implications for market entry, global competitive strategies, and formulating suitable product, promotion, pricing and distribution strategies for international markets.
Repeatable No
Additional Notes Previous course number: BUSAD 129
Course credits: 4
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