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Dec 06, 2024
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MKT 301 - Marketing Upper Division
Prerequisites (DATA 105 OR MATH 104 ); (ACCTG 100 or ACCTG 101 ); (ECON 101 , ECON 102 , or ECON 201 )
The study of the major areas of marketing decision-making that confront organizations. Topics include the utilization of marketing information systems, and marketing research processes to analyze and select viable target market segments, as well as the formulation and implementation of integrated product, pricing, distribution and promotion strategies.
Repeatable No
Additional Notes Previous course number: BUSAD 124
Course credits: 4
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