MKT 301 - Marketing

Upper Division

Prerequisites
(DATA 105 OR MATH 104); (ACCTG 100 or ACCTG 101); (ECON 101, ECON 102, or ECON 201)

The study of the major areas of marketing decision-making that confront organizations. Topics include the utilization of marketing information systems, and marketing research processes to analyze and select viable target market segments, as well as the formulation and implementation of integrated product, pricing, distribution and promotion strategies.

Repeatable
No

Additional Notes
Previous course number: BUSAD 124

Course credits: 4