MKT 326 - Applied Marketing Research

Upper Division

Prerequisites
MKT 301

A detailed treatment and application of the process of conducting a full scale marketing research investigation aimed at informing the development of an integrated strategic marketing plan. Topics include: gathering and analyzing secondary and primary information, website analytics, segmentation analysis, targeting and positioning and market mix strategies as well as related social and ethical issues. A central feature of the course is providing indirect service (i.e., marketing research and strategic marketing planning) to an outside community partner, generally a nonprofit organization.

Repeatable
No

Additional Notes
Previous course number: BUSAD 126

Course credits: 3