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Sep 13, 2024
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MKT 326 - Applied Marketing Research Upper Division
Prerequisites MKT 301
A detailed treatment and application of the process of conducting a full scale marketing research investigation aimed at informing the development of an integrated strategic marketing plan. Topics include: gathering and analyzing secondary and primary information, website analytics, segmentation analysis, targeting and positioning and market mix strategies as well as related social and ethical issues. A central feature of the course is providing indirect service (i.e., marketing research and strategic marketing planning) to an outside community partner, generally a nonprofit organization.
Repeatable No
Additional Notes Previous course number: BUSAD 126
Course credits: 3
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