MGT 304 - Small and Family Business Management

Upper Division

Prerequisites
ECON 101; ECON 102 or ECON 201; MKT 301; ORB 231

The small and family business course provides a broad overview of topics relevant to understanding the nature and dynamics of small business, family business and entrepreneurial families. It covers topics such as identifying the pervasiveness of family entrepreneurship and its economic and social contributions, governance and succession of privately held businesses, the management of change and transgenerational value creation, conflict management, and legal matters relating to small and family businesses. Topics also include practices and strategies for employee motivation, green marketing, franchising, e-commerce, and technology.

Repeatable
No

Additional Notes
Previous course number: BUSAD 112

Course credits: 3