BUSAD 129 - Global Marketing

Upper Division

Prerequisites
BUSAD 124, or permission of instructor

An exploration of the international marketing environment and its impact on marketing practice. Topics include the benefits, risks, and complexities of marketing abroad with particular emphasis on cultural aspects and their implications for market entry, global competitive strategies, and formulating suitable product, promotion, pricing and distribution strategies for international markets.

Term Offered
Every Semester

Additional Notes
This course is not available to first-years or sophomores.

Course credits: 1