BUSAD 126 - Applied Marketing Research

Upper Division

Prerequisites
BUSAD 124

A detailed treatment and application of the process of conducting a full scale marketing research investigation aimed at informing the development of an integrated strategic marketing plan. Topics include: gathering and analyzing secondary and primary information, website analytics, segmentation analysis, targeting and positioning and market mix strategies as well as related social and ethical issues.

Core Curriculum Designation(s)
CE - Community Engagement

Term Offered
Every Semester

Additional Notes
This course is not available to first-years or sophomores.

Course credits: 1