Marketing, BS

Business Foundations

Complete the following Business Foundation courses:

• ACCTG 100 - Financial Accounting
• ACCTG 101 - Managerial Accounting

•  

• Take one:

• DATA 105 - Probability and Statistics or
• MATH 104 - Intro Probability & Statistics or
• MATH 313 - Probability & Statistics

•  

• DATA 105L - Excel Lab
• ECON 101 - Microeconomic Principles and Applications
• ECON 201 - Macroeconomic Principles and Applications

• OR

• ECON 102 - Macroeconomic Principles and Applications

Business Core

Complete the following Business Core courses: 

• BSAN 301 - Operations Management
• FIN 301 - Financial Management
• MKT 227 - Business Communication
• MKT 301 - Marketing
• ORB 231 - Managing & Leading Organizations
• ORB 290 - Business Law
• ORB 301 - Business Ethics and Social Responsibility

Capstone

• MGT 496 - Business Strategy

Marketing Courses

Completing the following Marketing courses:

• MKT 313 - Digital Marketing
• MKT 315 - Integrated Marketing Communication
• MKT 326 - Applied Marketing Research
• MKT 326EL - Applied Marketing Research EL
• MKT 328 - Consumer Behavior

Elective

Take ONE of the following elective courses:

• MKT 314 - Online Content Creation
• MKT 316 - Special Topics in Marketing
• MKT 329 - Global Marketing