The ability to utilize data has fundamentally transformed how organizations operate and improve performance. According to the U.S. Bureau of Labor Statistics, employment in business analytics careers will grow 23% by 2031. Responding to this situation, the Business Analytics Program prepares students for careers in a world increasingly dependent on data, in dynamic fields that require the application of interdisciplinary scientific and statistical methods, processes, and systems to extract knowledge and insights from data with the goal of improving the speed and quality of decision-making. Empowering you to facilitate actionable decisions to move organizations forward, our program leverages the Bay Area’s culture of innovation to give you hands-on experience and the opportunity to learn from industry leaders. Our aim is to provide students the knowledge, skills, and tools they need to be successful in today’s marketplace and in pursuing lifelong learning and personal enrichment.
Learning Outcomes
The following learning outcomes are in addition to those in the business core learning outcomes.
Students completing the major in Business Analytics will be able to:
1. Develop and implement data-driven solutions for business problems by collecting, organizing, visualizing, and analyzing data.
2. Apply emerging technologies and tools in the field of analytics to support decision-making in business.
3. Communicate data limitations, acquisition methods, visualized data interpretation and analysis of results effectively to stakeholders.
4. Evaluate and reflect on ethical considerations related to data collection, analysis, and dissemination, and make ethical decisions that align with organizational and community welfare.
5. Optimize the speed and quality of decision-making in business by using data to identify patterns, trends, and insights to inform strategic planning and decision-making.
Major Requirements
Students who wish to double major in Business Analytics and another SEBA major or Computer Science major must fulfill the separate requirements of each major, and the equivalent of at least 18 Carnegie units must be unique to each major.
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