BUSAD 110 - Entrepreneurship

Upper Division

Prerequisites
Lower-division common business core courses and the core curriculum math requirement.

An introduction to the concepts, tools, strategies, and practices of the entrepreneurship processes for both a start-up business as well as a Strategic Business Unit in an existing company. Topics include identifying new venture opportunities, idea generation, innovation, new product/service development, industry research, competitive analysis, legal and regulatory requirements for new ventures, and business and marketing plan development. Examination of the changing business environment is emphasized to allow students to understand the need to make strategic adjustments to their business model on a continuing basis.

Term Offered
Fall

Course credits: 1