KINES 020 - Introduction to Sport and Recreation Management

Lower Division

Prerequisites
KINES 010 and KINES 015 (concurrent enrollment in KINES 015 is allowed), or for non-majors, permission of the instructor.

A survey of key topics associated with sport and recreation management during which students will analyze the concepts and methods of administering sport and recreation service organizations. Course components include: A survey of sport management systems in the US, including legislative authorization and controls; strategic management; sport-sales and revenue; sport communication; sport marketing and branding; consumer behavior; and human resource management. This course also includes an integrative, sport management-related field experience.

Core Curriculum Designation(s)
CE - Community Engagement

Course credits: 1