Mar 29, 2024  
2021-2022 Academic Catalog 
    
2021-2022 Academic Catalog [ARCHIVED CATALOG]

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COMM 116 - Advertising and Civic Engagement


Upper Division

This course is designed to give students an understanding of both the theory and practice of advertising through the medium of civic engagement projects. The first half of the course will allow you to study the underlying theories of the practice of advertising; in the second half, students will have the opportunity to apply these theories in the form of advertising campaigns for on-campus clients.

Course credits: 1



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