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Apr 30, 2024
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BUSAD 126 - Applied Marketing Research Upper Division
Prerequisites BUSAD 124
A detailed treatment and application of the process of conducting a full scale marketing research investigations aimed at informing the development of an integrated strategic marketing plan. Topics include: gathering and analyzing secondary and primary information, website analytics, segmentation analysis, targeting and positioning and market mix strategies as well as related social and ethical issues.
Core Curriculum Designation(s) CE - Community Engagement
Term Offered Every Semester
Additional Notes This course is not available to first-years or sophomores.
Course credits: 1
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