COMM 606 - Applied Research Methods

This course prepares students to execute a research project using both quantitative and qualitative data analysis. The primary foci of data analysis include (M)ANOVA, regression, and mediation and moderation analysis for quantitative survey data and coding based on the grounded theory approach for the qualitative data. Continuing from the Applied Research Design course, students will collect and analyze the data and interpret and report the results.

Course credits: 3