COMM 547 - Persuasion

This course examines the theory and practice of persuasive communication in a variety of forms ranging from public relations campaigns to visual media, political debate, religion, and music. Course emphasizes the utility of classical and modern rhetorical frameworks for understanding contemporary persuasive efforts in a broad range of contexts, as well as other persuasive theories, including Robert Cialdini’s influential theory, Sherif’s social judgment theory, and Miller’s information processing theory.

Course credits: 4