MKT 316 - Special Topics in Marketing

Upper Division

Prerequisites
MKT 301

This course will give students the opportunity to explore in-depth one or more topics in the field of marketing. By its very nature, the content of this course will be flexible to reflect the industry trends, academic research and managerial best practices. Examples of topics that may be covered include new product development, brand management, personal branding, sales management , marketing analytics, marketing for social good, and nonprofit marketing.

Repeatable
No

Course credits: 4