COMM 316 - Advertising and Civic Engagement

Upper Division

This course is designed to give students an understanding of both the theory and practice of advertising through the medium of civic engagement projects. The first half of the course will allow you to study the underlying theories of the practice of advertising; in the second half, students will have the opportunity to apply these theories in the form of advertising campaigns for on-campus clients.

Repeatable
Yes

Additional Notes
Previous course number: COMM 116

Course credits: 4