MKT 313 - Digital Marketing

Upper Division

Prerequisites
MKT 301

The Internet is a dynamic marketplace if there ever was one. This course gives students the capability to plan, implement and measure the impact of digital marketing with efficiency through real world applications and equip them with the fundamentals of digital marketing skills such as Search Engine Optimization (SEO), Pay Per Click (PPC) and Search Engine Marketing (SEM). By the end of the course, students will be able to walk into any organization and help them have an online presence and/or improve their use of the Internet.

Repeatable
No

Additional Notes
Previous course number: BUSAD 113

Course credits: 4